The 2010 United States Census reported that Rancho Mirage had a population of 17,218. The population density was 693.3 people per square mile (267.7/km2). The racial makeup of Rancho Mirage was 15,267 (88.7%) White (81.7% Non-Hispanic White), 256 (1.5%) African American, 94 (0.5%) Native American, 651 (3.8%) Asian, 14 (0.1%) Pacific Islander, 598 (3.5%) from other races, and 338 (2.0%) from two or more races. Hispanic or Latino of any race were 1,964 persons (11.4%).
The census reported that 17,154 people (99.6% of the population) lived in households, 16 (0.1%) lived in non-institutionalized group quarters, and 48 (0.3%) were institutionalized.
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